Loan officer marketing and social media strategies

Blog posts: Marketing and social media strategies

  • The mortgage industry’s best-kept secret: How education, common interests and the law of reciprocity can transform your lead generation

    The mortgage industry’s best-kept secret: How education, common interests and the law of reciprocity can transform your lead generation

    by Shane Kidwell, CEO, Dwell Mortgage | Jan 22, 2025

    The key to your success as a loan officer is in your passion, your knowledge, and the connections you already have.

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  • 4 takeaways for loan officers from the June Mastermind Summit

    4 takeaways for loan officers from the June Mastermind Summit

    by Jim Honeck, Marketing Strategies Director | Jun 28, 2024

    Get insights about the NAR settlement, why originators need to get back to basics, the importance of video and more.

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  • From likes to leads: Mastering TikTok as a loan officer

    From likes to leads: Mastering TikTok as a loan officer

    by Mandy Phillips, Branch Manager | Apr 03, 2024

    Learn how this originator uses TikTok to generate the majority of her leads – and how she plans to pivot to other platforms if necessary.

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  • Content to close: Why and how to embrace social media as a loan officer

    Content to close: Why and how to embrace social media as a loan officer

    by Kayla Kallander, the Mortgage Meteorologist | Mar 08, 2024

    Do you know how your digital resume stacks up? Kayla provides her tips for building trust online.

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  • Leveraging AI: 5 ways loan officers use AI for marketing

    Leveraging AI: 5 ways loan officers use AI for marketing

    by Tammy Schneider, co-founder, Mortgage Marketing Animals | Sep 12, 2023

    Learn how progressive loan officers are harnessing the potential of artificial intelligence to gain a competitive edge.

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  • Master social media with 5 visibility-boosting tips for loan officers

    Master social media with 5 visibility-boosting tips for loan officers

    by Zak Stoiber, Digital Marketing Program Specialist | Feb 21, 2022

    Discover how to take advantage of the power of social media to generate leads and referrals with these strategies to magnify your presence.

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  • 5 ways to embrace and improve at marketing yourself through video

    5 ways to embrace and improve at marketing yourself through video

    by Kyle Draper, Social Media Coach | Aug 23, 2021

    Ready to start marketing yourself on social media via video? Here are 5 tips to take your videos to the next level.

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  • Technology to grow a personal brand in the mortgage industry

    Technology to grow a personal brand in the mortgage industry

    by Ben Smidt, VP Digital Strategy | Jun 03, 2020

    These apps can help you get started growing your brand as a loan officer.

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  • Getting started with social media in the mortgage industry

    Getting started with social media in the mortgage industry

    by Ben Smidt, VP Digital Strategy & Innovation | Sep 18, 2018

    Using social media for business can be daunting! Here are some easy tips on how you can use social media to increase your business growth.

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  • Risk considerations in social media marketing within the mortgage industry

    Risk considerations in social media marketing within the mortgage industry

    by Greg Schroeder, Vice President | Jul 26, 2018

    Social media is a powerful tool for business development within the mortgage industry, but we need to always be conscious of potential risks.

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  • 5 tips for taking better selfies with a selfie stick

    5 tips for taking better selfies with a selfie stick

    by Ben Smidt, VP Digital Strategy & Innovation | Jun 13, 2018

    Have a little fun with your referral partners the next time you see them at an event: take a selfie! Here are some key tips to take better selfies with a selfie stick.

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  • How to stand out as a mortgage expert on social media

    How to stand out as a mortgage expert on social media

    by Tammy Butler, Master CMB | May 01, 2018

    Follow these expert tips to make sure you get noticed on social media and then convert that attention to more business.

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  • Tag! You're it. Simple social media marketing for loan officers

    Tag! You're it. Simple social media marketing for loan officers

    by Vance Edwards, Marketing Program Director | Aug 29, 2016

    Social media marketing for loan officers is an key part of any online strategy to create more business opportunities, especially with first-time homebuyers.

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  • Social media secrets for the savvy loan officer

    Social media secrets for the savvy loan officer

    by Ben Smidt, VP Digital Strategy & Innovation | Aug 25, 2016

    Let's discuss some of the social media secrets loan officers are using to expand their customer base without a significant time investment.

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  • 3 Twitter secrets that don't require you to tweet

    3 Twitter secrets that don't require you to tweet

    by Ben Smidt, VP Digital Strategy | Aug 25, 2016

    Instead of tweeting, try using Twitter as a listening tool in the mortgage industry.

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  • 4 great ways to annoy your LinkedIn connections

    4 great ways to annoy your LinkedIn connections

    by Ben Smidt, VP Digital Strategy | Jul 15, 2016

    LinkedIn is where professionals go to connect — think of it as a modern-day business card. That’s why it’s important to act professional.

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Marketing and social media resources

Learn how to punch up your online presence with these social media strategy resources for loan officers. 

Marketing and social media webinars for loan officers

Check out these recorded webinars to learn new strategies for building your personal brand and marketing yourself as a loan officer.

  • Illustration of LinkedIn feed on giant phone with people around it

    LinkedIn strategies for loan officers

  • Young woman gives presentation on social media

    Facebook strategies for mortgage professionals


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