Loan officer marketing and social media strategies
Blog posts: Marketing and social media strategies
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3 lessons from a 20-year mortgage career
Jeremy Engle shares these key lessons he learned over the course of his career in loan origination: Be ready to pivot; be a problem-solver; and focus on service.
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Why every loan officer should know their client avatars
A client avatar helps you understand the full picture of the client: who they are, what their life looks like, what they know (and what they don’t), and the concerns they may not even say out loud.
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The next-gen originator is powered by AI
AI is here to stay, so how can you make the most of it as a loan officer? Dustin Owen of The Loan Officer Podcast shares his tips.
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The mortgage industry’s best-kept secret: How education, common interests and the law of reciprocity can transform your lead generation
The key to your success as a loan officer is in your passion, your knowledge, and the connections you already have.
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4 takeaways for loan officers from the June Mastermind Summit
Get insights about the NAR settlement, why originators need to get back to basics, the importance of video and more.
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From likes to leads: Mastering TikTok as a loan officer
Learn how this originator uses TikTok to generate the majority of her leads – and how she plans to pivot to other platforms if necessary.
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Content to close: Why and how to embrace social media as a loan officer
Do you know how your digital resume stacks up? Kayla provides her tips for building trust online.
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Leveraging AI: 5 ways loan officers use AI for marketing
Learn how progressive loan officers are harnessing the potential of artificial intelligence to gain a competitive edge.
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Master social media with 5 visibility-boosting tips for loan officers
Discover how to take advantage of the power of social media to generate leads and referrals with these strategies to magnify your presence.
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5 ways to embrace and improve at marketing yourself through video
Ready to start marketing yourself on social media via video? Here are 5 tips to take your videos to the next level.
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Technology to grow a personal brand in the mortgage industry
These apps can help you get started growing your brand as a loan officer.
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Getting started with social media in the mortgage industry
Using social media for business can be daunting! Here are some easy tips on how you can use social media to increase your business growth.
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Risk considerations in social media marketing within the mortgage industry
Social media is a powerful tool for business development within the mortgage industry, but we need to always be conscious of potential risks.
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5 tips for taking better selfies with a selfie stick
Have a little fun with your referral partners the next time you see them at an event: take a selfie! Here are some key tips to take better selfies with a selfie stick.
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How to stand out as a mortgage expert on social media
Follow these expert tips to make sure you get noticed on social media and then convert that attention to more business.
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Tag! You're it. Simple social media marketing for loan officers
Social media marketing for loan officers is an key part of any online strategy to create more business opportunities, especially with first-time homebuyers.
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3 Twitter secrets that don't require you to tweet
Instead of tweeting, try using Twitter as a listening tool in the mortgage industry.
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Social media secrets for the savvy loan officer
Let's discuss some of the social media secrets loan officers are using to expand their customer base without a significant time investment.
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4 great ways to annoy your LinkedIn connections
LinkedIn is where professionals go to connect — think of it as a modern-day business card. That’s why it’s important to act professional.
Marketing and social media resources
Learn how to punch up your online presence with these social media strategy resources for loan officers.
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How to use TikTok as a loan officer
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AI/ChatGPT prompts for loan officers
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Free social media guides from ActiveComply
Marketing and social media webinars for loan officers
Check out these recorded webinars to learn new strategies for building your personal brand and marketing yourself as a loan officer.
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LinkedIn: A Loan Officer’s Secret Weapon to Winning New Business
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Rethink Everything You Know About Social Media
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