Leveraging TikTok for leads as a loan officer: A conversation with Mandy Phillips
Press play to hear how to put TikTok to work for you
Over just a few years, loan originator and Branch Manager Mandy Phillips has built her TikTok presence into a lead-generation machine. In this interview with Loan Officer Hub editor Liz Keuler, Mandy shares her TikTok tips for loan officers, including:
- Her process for creating and posting content on TikTok each week
- How to balance content that builds an audience with content that drives actual leads
- How to be prepared to pivot if TikTok becomes unavailable
Short on time and just need the highlights? Check out Mandy’s blog post!
About Mandy Phillips
Mandy Phillips, Branch Manager
Mandy is a branch manager with Omega Mortgage Group. She began her career in cosmetics, then pivoted to real estate in 2012 by joining her husband at Shasta Sotheby’s International Realty, now recognized as one of Shasta County’s leading real estate firms. Fueled by her understanding of the entire homebuying process, she then became a licensed mortgage loan originator. Today, as a branch manager with Omega Mortgage Group, she serves clients throughout the nation.
Mandy is committed to delivering unparalleled service, securing competitive rates, and ensuring that each client’s homeownership journey is not only successful but also a fulfilling experience.
As a lifelong resident of Northern California, Mandy enjoys boating, hiking, and snowboarding with her family.
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