Loan Officer Blog
Loan officer insights to keep you informedOne-stop shop for leading mortgage insights
The Loan Officer Hub mortgage blog is designed to be a one-stop-shop for leading mortgage insights for loan officers who are interested in increasing their knowledge in areas related to mortgage trends, referral strategies, real estate insights, consumer content and social media tips. Discover valuable information on how you can increase your mortgage business with these exclusive loan officer blog insights.
Real Estate and Builder Referral Strategies for Loan Officers
Mortgage Expert Insights on Business Planning Strategies
Learn how to plan a successful business strategy with these mortgage expert insights from mortgage influencers, top producing loan officers, real estate experts and industry leaders.
How Loan Officers Succeed in a Cooling Housing Market
Read these expert tips to learn how to succeed in a cooling housing market. Transfering succcess from a hot market to a cool one isn’t guaranteed!
5 Keys to Originating Successful Construction Loans
Consumer Construction-to-Permanent (CTP) loans are arguably a smart space for any loan originator to enter as soon as possible. Follow these tips for successful construction loans.
5 Tips for Taking Better Selfies with a Selfie Stick
Mortgage loan officers can use the selfie stick as an easy opportunity to have a little fun with your referral partners the next time you see them out and about or at a function. Here are some key tips to take better selfies with a selfie stick.
3 Questions Loan Officers ask Realtors to Strengthen Relationships
Do you have a meeting with a Realtor or real estate agent but aren’t quite sure what you want to say? Ask these 3 simple questions to strengthen your relationship every time you meet.
Insights for Young Mortgage Professionals from David Stevens, President and CEO, Mortgage Bankers Association
I recently had the pleasure of speaking with David Stevens, President and CEO of the Mortgage Bankers Association. He shared his insights on how today’s young mortgage professionals can grow their mortgage business for future success in the mortgage industry.
How to be a First-Time Homebuyer’s Best Friend
A friend and I were discussing our jobs over lunch last week. I mentioned that I was working with Amy, a recent college-graduate who wanted to buy her first home rather than continue to pay rent. He nodded when I said it was going to be a lot of work guiding her through the process.
8 Benefits Construction-to-Perm Lending Provides to the Mortgage Professional
The perfect storm has formed, and the time to get into construction-to-perm lending is now. Single-family construction is taking off, despite the fact that interest rates are rising and market forces, such as lack of inventory, have all had a hand in the metaphorical construction-to-perm (CP) storm.
Money-Making Strategies for Loan Officers
Money-making strategies are always front-and-center for truly competitive loan officers in the mortgage industry. Here’s a few key strategies you can try.
The Secret All Top Loan Officers Know
Several years ago, a colleague of mine met with top loan officers from around the country to find out how they achieved their coveted status. Turns out, all top loan officers have one thing in common.
7 Ways to Optimize Referral Sources for Loan Officers
Expanding referral sources for loan officers means being open to new ways of increasing your presence with key referral partners. Here are a few examples.
Pent-up Demand Packs a lot of Mortgage Opportunity
The National Association of Realtors® shows that there has been a significant jump in the number of years families remain in their homes. Regardless of the reason to stay rather than sell, what this represents is pent-up demand — and a great mortgage opportunity.
Consumer Strategies for Loan Officers
What Baseball Can Teach Us About Loan Production
Learn about a fundamental element of American’s favorite pastime, baseball, that can help loan officers become better sales professionals.
4 Ways to Engage Potential Hispanic Homeowners All Year Long
Representing over $2 trillion in consumer buying power, the Hispanic homebuyer market is huge. Learn how to authentically engage with them all year long.
3 Easy Smart Home Upgrades for Borrowers on a Budget
Whether you’re in the process or have already helped your borrower secure their new home, you should consider suggesting these easy smart home upgrades for borrowers on a budget. In fact, some of these low-cost smart home upgrades may even save your borrowers money – and what kind of loan officer doesn’t want that?
Five Money Smart Tips to Share with your Mortgage Borrowers
As a mortgage loan officer, you’re uniquely positioned to help your mortgage borrowers manage or eliminate their debt. Use these 5 tips to set your borrowers on the path towards a debt-free future.
The Solution to CFPB’s TILA-RESPA Black Hole Issue is Simple
The CFPB recently announced a fix for the so-called “Black Hole Issue,” a byproduct of amendments to the TILA-RESPA Integrated Disclosure Form (TRID 2.0). See how this fix works in 5 different examples.
Homebuyer Generational Series: 3 Things Loan Officers Still Have Wrong About Millennials
Discover the truth about Millennials in the mortgage and housing industry by correcting three common misconceptions about the largest living generation in this exclusive Homebuyer Generational Series.
Homebuyer Generational Series: 3 Things Loan Officers Should Know About Baby Boomers
Don’t let the hype of Millennials and Baby Boomers in the mortgage industry distract you from the many opportunities that Baby Boomers present. Discover three things you need to know about Baby Boomers in this exclusive Homebuyer Generational Series.
Homebuyer Generational Series: The Loan Officer’s Incredible Opportunity with (the Neglected) Generation X
Generation X is the “forgotten middle child” of the mortgage industry. In this exclusive Homebuyer Generational Series learn how loan officers can boost their business growth opportunities by helping this often forgotten generation.
7 Expert Tips for Working Remotely as a Loan Officer
Up your at-home game with expert tips about working remotely as a loan officer, straight from top loan officers in the mortgage & housing industry.
7 Ways to Effectively Talk to Millennials About Mortgage Interest Rates
My shoulder was sore by noon, and it’s all because I’m a Millennial. Let me explain: I was at a conference on marketing to Millennials for financial institutions, and almost every presentation started by asking all the Millennials in the room to raise their hand. Spoiler alert: over half of the room raised their hand.
Ways Loan Officers Can Help Hispanic Millennial Homebuyers
Hispanic Millennial homebuyers are set to be a dominating force in the mortgage industry. However, many Loan Officers have failed to connect with this crucial demographic, and as a result have missed out on increasing their business volume.
5 Strategies Loan Officers Use to Attract More Business
As a loan officer you understand details like property type, loan amount, credit score etc., is the key to providing your customers great service. But to keep your business healthy, you also need a steady flow of new and repeat customers coming through your door.
Social Media Strategies for Loan Officers
Getting Started with Social Media in the Mortgage Industry
by Ben Smidt, MA
Getting started with social media in the mortgage industry can be daunting. You clearly see the value in social media, but you’re not clear on the best way of getting started with social media in your industry. Here are some of the easiest and best social media tips I have on how you can get started.
Risk Considerations in Social Media Marketing within the Mortgage Industry
by Greg Schroeder
As a mortgage professional, we need to be conscious of the potential risks associated with using social media. Facebook, Twitter, and LinkedIn are the predominant channels, and leading originators recognize that these networks are an incredibly powerful validator.
How to Stand Out as a Mortgage Expert on Social Media
by Tammy Butler
Are you having trouble standing out as a mortgage expert among your peers on social media? Follow these expert tips by Tammy Butler to make sure you get noticed on social media and then convert that attention to more business.
Tag! You’re It. Simple Social Media Marketing for Loan Officers
by Vance Edwards, CMB
Social media marketing for loan officers is an key part of any online strategy to create more business opportunities, especially with first-time homebuyers.
3 Twitter Secrets That Don’t Require You to Tweet
by Ben Smidt, MA
Having a Twitter account opens the door to participation. But instead of tweeting, try using Twitter as a listening tool to stay engaged with your industry and businesses. Here are 3 ways you can use Twitter that don’t require you to tweet.
Social Media Secrets for the Savvy Loan Officer
by Ben Smidt, MA
Let’s discuss some of the social media secrets savvy loan officers are doing to expand their customer base, but not spending significant time doing it. Think minimum time, maximum value.
Twitter Strategies for Loan Officers
by Ben Smidt, MA
Twitter says it best: They are a “window into the world”. This is the mentality successful Loan Officers have when it comes to using Twitter to achieve business goals. Twitter has evolved tremendously since it first debuted April 19, 2007.
5 Great Ways to Annoy Your LinkedIn Connections
by Ben Smidt, MA
With more than 400 million members in 200 countries, LinkedIn is the largest professional social media platform in the world. It’s where professionals go to connect — think of it as a modern-day business card.