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One-stop shop for leading mortgage insights
The Loan Officer Hub mortgage blog is designed to be a one-stop-shop for leading mortgage insights for loan officers who are interested in increasing their knowledge in areas related to mortgage trends, referral strategies, real estate insights, consumer content and social media tips. Discover valuable information on how you can increase your mortgage business with these exclusive loan officer blog insights.
Real Estate and Builder Referral Strategies for Loan Officers
Money-making strategies are always front-and-center for truly competitive loan officers in the mortgage industry. Here’s a few key strategies you can try.
Several years ago, a colleague of mine met with top loan officers from around the country to find out how they achieved their coveted status. Turns out, all top loan officers have one thing in common.
Expanding referral sources for loan officers means being open to new ways of increasing your presence with key referral partners. Here are a few examples.
The National Association of Realtors® shows that there has been a significant jump in the number of years families remain in their homes. Regardless of the reason to stay rather than sell, what this represents is pent-up demand — and a great mortgage opportunity.
Here are 4 tips to help you build a foundation and improve your interactions with real estate agents, as well as help you stand out from the competition.
Consumer Strategies for Loan Officers
My shoulder was sore by noon, and it’s all because I’m a Millennial. Let me explain: I was at a conference on marketing to Millennials for financial institutions, and almost every presentation started by asking all the Millennials in the room to raise their hand. Spoiler alert: over half of the room raised their hand.
Hispanic Millennial homebuyers are set to be a dominating force in the mortgage industry. However, many Loan Officers have failed to connect with this crucial demographic, and as a result have missed out on increasing their business volume.
As a loan officer you understand details like property type, loan amount, credit score etc., is the key to providing your customers great service. But to keep your business healthy, you also need a steady flow of new and repeat customers coming through your door.
Consider prospective first-time homebuyers. They want to buy a house, and you want to help them secure financing in a responsible fashion. You know what it takes to get that done in today’s market — but do they?
With the prevalence of Millennial-speak that has bombarded the news and headlines for the past 24 months, you might be (rightfully) confused as to what to believe about this misunderstood generation, also known as Gen Y.
I’m an advocate of credit score awareness. It’s important — no make that imperative — to know your credit score, how it’s derived and that it is to be protected and nurtured.
Social Media Strategies for Loan Officers
Social media marketing for loan officers is an key part of any online strategy to create more business opportunities, especially with first-time homebuyers.
Having a Twitter account opens the door to participation. But instead of tweeting, try using Twitter as a listening tool to stay engaged with your industry and businesses. Here are 3 ways you can use Twitter that don’t require you to tweet.
Let’s discuss some of the social media secrets savvy loan officers are doing to expand their customer base, but not spending significant time doing it. Think minimum time, maximum value.
Twitter says it best: They are a “window into the world”. This is the mentality successful Loan Officers have when it comes to using Twitter to achieve business goals. Twitter has evolved tremendously since it first debuted April 19, 2007.
With more than 400 million members in 200 countries, LinkedIn is the largest professional social media platform in the world. It’s where professionals go to connect — think of it as a modern-day business card.