Loan Officer Blog
Loan officer insights to keep you informedOne-stop shop for leading mortgage insights
The Loan Officer Hub mortgage blog is designed to be a one-stop-shop for leading mortgage insights for loan officers who are interested in increasing their knowledge in areas related to mortgage trends, referral strategies, real estate insights, consumer content and social media tips. Discover valuable information on how you can increase your mortgage business with these exclusive loan officer blog insights.
Real Estate and Builder Referral Strategies for Loan Officers
3 Ways Top Loan Officers Connect with Real Estate Agent Referral Partners
In a recent survey, 96% of top originators said that real estate agents are one of their best sources for generating referrals. Here’s how they make those connections.
The Surprising Way to Avoid Burnout AND Win Bidding Wars
REFERRAL STRATEGIES The Surprising Way to Avoid Burnout AND Win Bidding WarsGibran Nicholas, CEOA whopping 74% of real estate agents experienced burnout recently, according to a survey we conducted at a recent Inman Connect event. Agents also reported bidding wars as...
How to Close More Loans as the #1 Financial Expert in Your Market
Everyone wants to know how to close more loans in their market. So, let me ask you, are you the hero, the villain or the guide in the story your clients and referral partners are telling themselves?
4 Down Payment Assistance Marketing Strategies for Loan Officers
31% of millennial homebuyers are planning to use a first-time homebuyer assistance program to help with their down payment. Learn how to reach to them.
Mortgage Expert Insights on Business Planning Strategies
Learn how to plan a successful business strategy with these mortgage expert insights from mortgage influencers, top producing loan officers, real estate experts and industry leaders.
How Loan Officers Succeed in a Cooling Housing Market
Read these expert tips to learn how to succeed in a cooling housing market. Transfering succcess from a hot market to a cool one isn’t guaranteed!
5 Keys to Originating Successful Construction Loans
Consumer Construction-to-Permanent (CTP) loans are arguably a smart space for any loan originator to enter as soon as possible. Follow these tips for successful construction loans.
5 Tips for Taking Better Selfies with a Selfie Stick
Mortgage loan officers can use the selfie stick as an easy opportunity to have a little fun with your referral partners the next time you see them out and about or at a function. Here are some key tips to take better selfies with a selfie stick.
3 Questions Loan Officers ask Realtors to Strengthen Relationships
Do you have a meeting with a Realtor or real estate agent but aren’t quite sure what you want to say? Ask these 3 simple questions to strengthen your relationship every time you meet.
Insights for Young Mortgage Professionals from David Stevens, President and CEO, Mortgage Bankers Association
I recently had the pleasure of speaking with David Stevens, President and CEO of the Mortgage Bankers Association. He shared his insights on how today’s young mortgage professionals can grow their mortgage business for future success in the mortgage industry.
How to be a First-Time Homebuyer’s Best Friend
A friend and I were discussing our jobs over lunch last week. I mentioned that I was working with Amy, a recent college-graduate who wanted to buy her first home rather than continue to pay rent. He nodded when I said it was going to be a lot of work guiding her through the process.
8 Benefits Construction-to-Perm Lending Provides to the Mortgage Professional
The perfect storm has formed, and the time to get into construction-to-perm lending is now. Single-family construction is taking off, despite the fact that interest rates are rising and market forces, such as lack of inventory, have all had a hand in the metaphorical construction-to-perm (CP) storm.
Consumer Strategies for Loan Officers
Those Darn DPAs! How to Talk about Down Payment Assistance with Borrowers and Real Estate Agents
Down payment programs are alive and well across the country, and demand for them is at a record high. Why do loan officers balk at taking advantage of these opportunities?
5 Strategies That Help Loan Officers Work More Efficiently to Manage High Origination Volume
The year 2021 is going to be another unique and challenging one. Refis are projected to drop 40% to 50%, while purchases are only going to grow 10%. Is your business ready for that kind of shift?
How to Avoid Mortgage Loan Officer Burnout
Learn how to reduce burnout while also bringing the most value to the most people in the least amount of time.
Leverage Closing to Build Relationships, Strengthen Brand, Generate Referrals
Make the most of your closing as a loan officer by leveraging the closing to build relationships, strengthen your brand and generate referrals
3 Ways Loan Officers Can Help Speed up the Underwriting Process
Learn 3 simple ways loan officers can help speed up the underwriting process, close more loans faster and be more organized while doing it.
3 Ways Lenders Can Attract More Asian American & Pacific Islander (AAPI) Homebuyers
Learn the 3 simple ways lenders can attract more Asian American & Pacific Islander homebuyers from Mortgage Collaborative CEO Jim Park
Technology to Grow a Personal Brand in the Mortgage Industry
Using technology to grow a personal brand in the mortgage industry is a key component to a loan officer’s success. When a loan officer takes the time to build a personal brand, it is a calculated activity designed to increase visibility and ultimately close more loans in today’s business climate. Here’s the technology you need to get started.
How Loan Officers Grow Business as Financial Planners to Borrowers
The first step for a loan officer to become a trusted financial planner to a borrower is to reframe your mindset. Be an advisor, not an order taker.
How to Turn Your Mortgage Advice into a Competitive Advantage
As a loan officer, making your mortgage advice a competitive advantage is key to securing more mortgage business. Most borrowers make mortgage decisions based on an interest rate quote from a loan officer. Consider using your mortgage advice as a competitive advantage to educate the borrower and secure more business.
What Baseball Can Teach Us About Loan Production
Learn about a fundamental element of American’s favorite pastime, baseball, that can help loan officers become better sales professionals.
4 Ways to Engage Potential Hispanic Homeowners All Year Long
Representing over $2 trillion in consumer buying power, the Hispanic homebuyer market is huge. Learn how to authentically engage with them all year long.
3 Easy Smart Home Upgrades for Borrowers on a Budget
Whether you’re in the process or have already helped your borrower secure their new home, you should consider suggesting these easy smart home upgrades for borrowers on a budget. In fact, some of these low-cost smart home upgrades may even save your borrowers money – and what kind of loan officer doesn’t want that?
Social Media Strategies for Loan Officers
Getting Started with Social Media in the Mortgage Industry
by Ben Smidt, MA
Getting started with social media in the mortgage industry can be daunting. You clearly see the value in social media, but you’re not clear on the best way of getting started with social media in your industry. Here are some of the easiest and best social media tips I have on how you can get started.
Risk Considerations in Social Media Marketing within the Mortgage Industry
by Greg Schroeder
As a mortgage professional, we need to be conscious of the potential risks associated with using social media. Facebook, Twitter, and LinkedIn are the predominant channels, and leading originators recognize that these networks are an incredibly powerful validator.
How to Stand Out as a Mortgage Expert on Social Media
by Tammy Butler
Are you having trouble standing out as a mortgage expert among your peers on social media? Follow these expert tips by Tammy Butler to make sure you get noticed on social media and then convert that attention to more business.
Tag! You’re It. Simple Social Media Marketing for Loan Officers
by Vance Edwards, CMB
Social media marketing for loan officers is an key part of any online strategy to create more business opportunities, especially with first-time homebuyers.
3 Twitter Secrets That Don’t Require You to Tweet
by Ben Smidt, MA
Having a Twitter account opens the door to participation. But instead of tweeting, try using Twitter as a listening tool to stay engaged with your industry and businesses. Here are 3 ways you can use Twitter that don’t require you to tweet.
Social Media Secrets for the Savvy Loan Officer
by Ben Smidt, MA
Let’s discuss some of the social media secrets savvy loan officers are doing to expand their customer base, but not spending significant time doing it. Think minimum time, maximum value.
Twitter Strategies for Loan Officers
by Ben Smidt, MA
Twitter says it best: They are a “window into the world”. This is the mentality successful Loan Officers have when it comes to using Twitter to achieve business goals. Twitter has evolved tremendously since it first debuted April 19, 2007.
5 Great Ways to Annoy Your LinkedIn Connections
by Ben Smidt, MA
With more than 400 million members in 200 countries, LinkedIn is the largest professional social media platform in the world. It’s where professionals go to connect — think of it as a modern-day business card.