My shoulder was sore by noon, and it’s all because I’m a Millennial. Let me explain: I was at a conference on marketing to Millennials for financial institutions, and almost every presentation started by asking all the Millennials in the room to raise their hand. Spoiler alert: over half of the room raised their hand.

Hispanic Millennial homebuyers are set to be a dominating force in the mortgage industry. However, many Loan Officers have failed to connect with this crucial demographic, and as a result have missed out on increasing their business volume.

As a loan officer you understand details like property type, loan amount, credit score etc., is the key to providing your customers great service. But to keep your business healthy, you also need a steady flow of new and repeat customers coming through your door.

Consider prospective first-time homebuyers. They want to buy a house, and you want to help them secure financing in a responsible fashion. You know what it takes to get that done in today’s market — but do they?

I’m an advocate of credit score awareness. It’s important — no make that imperative — to know your credit score, how it’s derived and that it is to be protected and nurtured.