Loan officer consumer strategies

People want to work with those they know, like and trust. Build your community rapport by being a connector and working in partnership with others.

5 lessons for loan officers looking to serve more diverse communities.

More experienced borrowers face their own obstacles – and often need advice from a savvy loan officer to help them achieve their goals.

US Bank loan officer Joanna Garcia has found her niche – and great success – helping her Hispanic community buy homes.

If an appraisal comes in under the offer price, how can a lender help a borrower overcome that hurdle? Here's one solution.

Demand for DPA programs is at a record high. Why do loan officers balk at taking advantage of these opportunities?

2021 is going to be another unique and challenging year. Is your business ready for a shift?

Learn how to reduce burnout while also bringing the most value to the most people in the least amount of time.

Learn 3 simple ways loan officers can close more loans, faster, and be more organized while doing it.

There are three simple ways lenders can attract more Asian American & Pacific Islander homebuyers. CEO of The Mortgage Collaborative, Jim Park shares how!

It's clear how loan officers grow business as financial planners to borrowers, but first you have to know my background in the mortgage industry.

31% of millennial homebuyers are planning to use a first-time homebuyer assistance program to help with their down payment. Learn how to reach them.

As a loan officer, your mortgage advice can be a competitive advantage in helping borrowers realize their dreams of becoming a homeowner.

There’s a fundamental element of baseball that can help loan officers become better sales professionals: the number 3.

Transferring success from a hot market to a cool one isn't guaranteed!

Representing over $2 trillion in consumer buying power, the Hispanic homebuyer market is huge.

As a mortgage loan officer, you’re uniquely positioned to help your mortgage borrowers manage or eliminate their debt. Use these 5 money smart tips to set your mortgage borrowers on the path towards a debt-free future.

The CFPB recently announced a fix for the so-called "Black Hole Issue," a byproduct of amendments to the TILA-RESPA Integrated Disclosure Form (TRID 2.0). See how this fix works in 5 different examples.

Discover the truth about Millennials by correcting three common misconceptions about the largest living generation.

Don't let the hype of Millennials and Generation X in the mortgage industry distract you from the many opportunities that Baby Boomers present.

Generation X is the "forgotten middle child" of the mortgage industry. Learn how loan officers can boost their business by focusing on this generation.

First-time homebuyers have become my bread-and-butter, so to speak. Here's how I have become a first-time homebuyer's best friend.

Millennials are now the largest living generation in America. Learn how to talk to them about home buying and mortgage interest rates.

Hispanic Millennial homebuyers are set to be a dominant force in the mortgage industry. Here are a few key ways you can help this demographic.

Top loan officers have one thing in common that allow them to maximize their opportunities and generate more business. Do you know what it is?

To keep your business healthy, you need a steady flow of new and repeat customers coming through your door. So how can you attract more business?

You're in the perfect position to educate first-time homebuyers on how financial stability will help them achieve sustainable, successful homeownership.